HIGH NOON VOLUNTARY RECALL AFFECTING CELSIUS® ASTRO VIBE™
CELSIUS is providing this information in the interest of consumer safety. For all inquiries about the High Noon recall, contact: [email protected]
Posted: July 29, 2025
FOR IMMEDIATE RELEASE:
High Noon Announces Recall of its Vodka Seltzer Beach Pack (12 Pack) Due to Inclusion of CELSIUS® ASTRO VIBE™ Energy Drink Cans that were Inadvertently Filled with Vodka Seltzer
MODESTO, CA, July 29, 2025 – High Noon is recalling two production lots of High Noon Beach Variety packs (12-pack/12 fluid ounce cans). Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top. Consumption of the liquid in these cans will result in unintentional alcohol ingestion. No illnesses or adverse events have been reported for this recall to date.
Product Details: This labeling error is confined to the two lots listed below:
This recall is exclusively for the affected High Noon Beach Variety 12-packs with the lot codes listed above, which were shipped to distributors in FL, MI, NY, OH, OK, SC, VA & WI. Distributors shipped product to retailers in FL, NY, OH, SC, VA & WI. Product was shipped between July 21, 2025 – July 23, 2025.
Even if not purchased in a High Noon Beach Variety pack, consumers should be advised to ensure their CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition does not contain the lot codes (L CCB 02JL25 2:55 to L CCB 02JL25 3:11), prior to consuming.
Consumers are advised to dispose of the CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition cans with the impacted lot codes (L CCB 02JL25 2:55 to L CCB 02JL25 3:11) and not consume the liquid. High Noon Beach Variety packs with different lot codes than above are not affected by this recall and are safe to consume.
The recall was initiated after High Noon discovered that a shared packaging supplier mistakenly shipped empty CELSIUS cans to High Noon.
As a reminder, consumers are advised to dispose of the CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition silver lid cans with the impacted lot codes (L CCB 02JL25 2:55 to L CCB 02JL25 3:11) and not consume the liquid.
Consumers who have purchased the identified High Noon Beach Variety 12-packs or mislabeled CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition (with lot codes: L CCB 02JL25 2:55 to L CCB 02JL25 3:11), should contact High Noon Consumer Relations at [email protected] to get more information on next steps, including refunds.
This recall is being conducted with the knowledge of the U.S. Food and Drug Administration and the Alcohol and Tobacco Tax and Trade Bureau.
Frequently Asked Questions About the High Noon Recall Affecting CELSIUS® ASTRO VIBE™
Q: I received a can of CELSIUS® ASTRO VIBE™ in my case of High Noon Variety Beach 12-pack. What actions should I take? Is it safe to drink? Can I get a refund?
A: If you received a can labeled as CELSIUS® ASTRO VIBE™ Energy Drink inside a High Noon Beach Variety 12-pack, do not consume it. These cans are mislabeled due to a shared third-party can supplier error and contain High Noon vodka seltzer. Check for the presence of a silver lid or the bottom of the can for lot codes L CCB 02JL25 2:55 to L CCB 02JL25 3:11; both are signs that the product is affected. Dispose of the contents and contact High Noon / GALLO Consumer Engagement with questions, concerns, and refunds, as necessary: [email protected].
Q: How many incidents of this occurring have been reported? How many High Noon cases are impacted?
A: Celsius has not received any consumer inquiries or reports of mislabeled product being found. High Noon has reported that a limited number of cases of its product were distributed to Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin are affected.
Q: What is Celsius doing about this issue?
A: Celsius immediately launched a joint investigation with GALLO (parent company of High Noon) and the shared third-party can supplier connected to the mislabeled products. While Celsius was not involved in the production, filling, or distribution of these products, we are working closely with High Noon, GALLO, the U.S. Food and Drug Administration and the Alcohol and Tobacco Tax and Trade Bureau to ensure consumer awareness and safety. We are actively supporting High Noon’s voluntary recall efforts to best protect consumers.
Q: What actions are being taken to prevent this in the future?
A: While Celsius was not involved in the High Noon mislabeling incident, and the voluntary recall does not involve CELSIUS products, only aluminum cans bearing our artwork, we are nonetheless reviewing our suppliers’ quality assurance protocols to ensure they meet or exceed industry standards and prevent future occurrences.
Q: Is there a way to differentiate a mislabeled can from a correctly labeled CELSIUS can?
A: Yes. Mislabeled cans appear to be CELSIUS® ASTRO VIBE™, but they have a silver lid instead of the standard black lid used on correctly labeled CELSIUS energy drinks. Check the bottom of the can for lot codes L CCB 02JL25 2:55 to L CCB 02JL25 3:11. If the can matches these details, do not consume it and dispose of the contents. High Noon / GALLO Consumer Engagement is prepared to assist consumers with questions, concerns, and refunds, as necessary: [email protected].
Q: How did this happen? What is Celsius’ relationship with High Noon and GALLO?
A: The error occurred when a shared third-party can supplier for multiple beverage brands mistakenly shipped empty CELSIUS® ASTRO VIBE™, cans to High Noon’s production facility, which were then filled with High Noon vodka seltzer and packed into High Noon Beach Variety 12-packs. Celsius was not involved in the manufacturing, filling, or distribution of these products. However, Celsius is working closely with High Noon, its parent company GALLO, the U.S. Food and Drug Administration and the Alcohol and Tobacco Tax and Trade Bureau to support High Noon’s voluntary recall.