Celsius joins the Country’s Largest Independent Bottler’s Portfolio

Delray Beach, FL—November 6, 2008— Celsius Holdings, Inc. (OTCBB:CSUH) announced today that it is teaming up with Polar Beverages, the country’s largest independent soft drink bottler, to grow distribution throughout Massachusetts, Connecticut, Albany, Maine, Vermont, New Hampshire, northern New York, and other areas. The decision for Polar to take on Celsius® as a new choice for savvy retailers adds significant muscle to the distribution Celsius currently has in the Northeast. Celsius, the Original Calorie Burner which has been scientifically formulated and clinically tested to burn up to 100 calories or more per serving, tastes great and sustains energy.
According to Ralph Crowley, CEO of Polar Beverages, “We have a long and rich history, but pride ourselves in staying on top of consumer trends. The functional beverage category is growing and our customers expect us to carry the best brands. We have watched Celsius grow and believe the timing is right to launch to the Northeast in a big way. Celsius created the calorie burning category and they have the science to back up their claims. In today’s discriminating market, consumers are searching for functional beverages that taste great and are backed by scientific research. Celsius fits that bill perfectly.”
Steve Haley, CEO of Celsius Holdings, Inc., based in Delray Beach, Florida, is thrilled with this new partnership with Polar Beverages. He states, “With Polar as our distribution partner in this important part of the country, we will be able to more aggressively add key retailers and step up our consumer focused marketing. Growing a new brand and category takes great partners. Polar’s history, reach, execution and reputation make them a wonderful partner for Celsius.”
Polar Beverages, based in Worcester, MA, is a fourth generation, family owned business that began in 1882. Polar is the largest privately held, independent bottling company in the country today. Throughout all its growth and changes Polar has undergone, it has maintained its commitment to the community, its associates and its customers by providing the highest-quality, healthy and unique beverages available today.
Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and contains very low sodium. Celsius is available in five great-tasting sparking flavors: Cola, Orange, Wild Berry, Lemon-lime, and Ginger Ale; and two new non-carbonated Green Tea flavors: Raspberry Acai and Peach Mango.
Celsius drinks are powered by a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH) markets Celsius®, the original, great-tasting calorie burner backed by science through its wholly owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing a healthier, daily refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, the original, great-tasting calorie burner, is available at http://dev.celsius.com.

Forward-Looking Statements
Certain statements made in this press release are forward looking in nature (within the meaning of the Private_Securities_Litigation_Reform_Act_of_1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.
Contact Info: Kim Morgan (561) 750-9800 x233 or kmorgan@transmediagroup.com Jan Norelid (866) 4-CELSIUS or jnorelid@celsius.com
Source: Celsius Holdings, Inc.

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†CELSIUS alone does not produce weight loss in the absence of a healthy diet and moderate exercise. So, whether you walk the dog or work out at the gym, make CELSIUS part of your daily regimen.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. PRIVACY POLICY | CONTACT

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