With the surge of energy drinks that are now available on the market, it may come as a shock to many that the latest research from Mintel suggests, “6 out of 10 Americans who are current energy drink or shot users say they worry about the safety of energy drinks and energy shots”. A lot of the fear and worry that surrounds energy drinks in the United States stems from cases of adverse health effects that were reported and then sensationalized by the media. What many media stories do not highlight are specific details from each case such as preexisting health conditions OR over consumption of a product during a given time frame. A November 2012 letter from the Food and Drug Administration (FDA) addresses the concerns of the additional caffeine consumption that some individuals have. The letter from the FDA states, “caffeine consumption of 400mg per day in healthy adults is not associated with adverse effects on various parameters”.
With all of the fear surrounding traditional energy drinks, this is a great time to explore the benefits and safety measures that have been put in place by Celsius, Inc. Many of the average consumers believe that Celsius is an energy drink when in fact, Celsius is a dietary supplement and healthy alternative to an energy drink. Celsius is backed by 6 clinical studies which contained safety bars to ensure safety of the consumers and no adverse effects were reported from the studies. Since Celsius has been available on the market, the FDA has not been notified of any adverse health effects from their consumers. Celsius, Inc. has taken the precaution to notify consumers of recommended daily consumption of Celsius on each can. Each can of Celsius also clearly states that the product is not recommended for children under the age of 12 or women who are pregnant or nursing.
While the majority of the current energy drink consumers have concerns about this type of beverage, a recent article from Nutraceuticals World proves that the health concerns are not enough to terminate energy drink consumption. The Nutraceuticals World article states, “Despite allegations of health hazards and government scrutiny, users haven’t yet been scared off yet. The products have shown a consistent annual growth from 2008 to 2013, and the market reported two years of 17% increases in 2012 and 2013 (est.) and is expected to continue a steady upward trajectory to 2018”. To learn more about energy drink facts and myths- click here.