John Fieldly, Interim President and CEO
John Fieldly was named Chief Financial Officer of Celsius Holdings, Inc. in 2012. He brings nearly 20 years’ experience in business management and corporate financial leadership to his role where he oversees the company’s finances, public reporting requirements and operations. His expertise stems from a strong background in financial leadership, public reporting requirements, operational process and procurement improvement strategies to maximize resources to drive revenue and operational efficiencies.
Prior to joining Celsius Holdings in 2012, Fieldly worked with Oragenics, Inc. (OGEN), the world leader in novel antibiotics against infectious disease and proprietary OTC probiotics, specifically designed to enhance oral health for humans and pets. There, Fieldly held responsibility over all aspects of Oragenic’s finance functions, including financial planning, public reporting requirements as well as optimizing operational efficiencies and implementing procurement strategies to maximize operations. He also led the consolidation of various systems reporting on sales, margin and inventory performance that were adopted by the entire organization as well as implementing and maintaining internal control compliance programs achieving SOX compliance.
Building upon his consumer and retailer experience, Mr. Fieldly has previously held the trade leadership role of managing five business units at Lebhar-Friedman – the B2B leading media and marketing company servicing the retail industry, foodservice, healthcare, and targeted consumer markets for more than 90 years. In that role, Fieldly was responsible for business planning, financial reporting, and overseeing financial operations.
Fieldy began his career in retail within the food/drug/mass (FDM) channel through various leadership roles with the Eckerd Corporation. His work included sales training, merchandising, impulse sales strategy and quality control. Fieldly supported the acquisition to CVS in 2004. At the time, Eckerd had more than 2,800 stores nationwide.
Mr. Fieldly is a Certified Public Accountant in Florida and a graduate of University of South Florida, where he earned his Bachelor of Science degree in Accounting.
Vanessa Walker, EVP of Sales and Marketing
Vanessa Walker brings more than 22 years of beverage and retail experience to her position as Executive Vice President of Sales and Marketing for Celsius Holdings, Inc. With expertise in both corporate and entrepreneurial environments, Walker has a proven track record of building a strong business infrastructure, while positioning brands to attract consumers and win at retail.
Before joining the Celsius team in early 2016, Walker served as Executive Vice President, Sales and Marketing of LaCroix Sparkling Water for National Beverage Corp., specifically creating and executing tactical business plans to revitalize the LaCroix brand. Under Walker’s leadership, LaCroix grew from a small regional brand into a major national brand, ranked number one in dollar share with 26% of the sparkling water segment (according to the Beverage Digest Fact Book, 2015), and sales of over $175m in reporting channels (according to SPINS). As a result, Vanessa was promoted from her original role as Senior Director of Strategic Brand Development, to EVP, Sales and Marketing, an entirely new division formed to support the rapid LaCroix brand growth, which Walker led for eight years, while overseeing all aspects of the brand’s development and success.
Prior to her time at National Beverage Corp., Walker served as Director of Marketing for Big Red, working primarily to re-launch the Red JAK energy drink. Previously, Walker held the position of Vice President, National Accounts for IN ZONE Brands, makers of the then BellyWashers and TummyTicker brands (today: Good2Grow), where she successfully positioned the lines at national retailers, growing sales from $850,000 in 1999 to $90 million by 2003.
Now as Executive Vice President of Sales and Marketing for Celsius, Walker will lead the development and execution of the brand’s corporate strategy, coordinating the efforts of both the Vice President of Sales and the Vice President of Marketing. Walker will report directly to Gerry David, President and Chief Executive Officer of global Celsius Holdings, Inc., (OTCQX: CELH)
Walker earned her undergraduate degree from The Florida State University and received her EMBA in International Business from Mercer University. She is an active member of her local community, sitting on the board of South Florida’s Jack & Jill Children’s Center and acting as Member of the Broward County Chapter of the Pi Beta Phi Alum club, a fraternal organization in which she served as President during her time at FSU. Walker also held the position of Secretary for the former FL Panther Foundation Board (NHL), and currently serves as a member of the leadership committee for the Leukemia & Lymphoma Society’s South FL & Puerto Rico Chapter.
Robbie Kotkosky, Vice President of National Accounts
Roberta “Robbie” Kotkosky joined Celsius in October 2012 and is currently the VP of Domestic Sales. Prior to this appointment, Robbie enjoyed a +17 year career with The Coca-Cola Company in the capacity of National Sales and Marketing. Prior to joining Coca-Cola, she spent 10 years in sales/marketing/management with Pillsbury and The Morning Star Group.
She is an experienced executive recognized for building strong client and customer relationships while leveraging excellent negotiating skills to achieve brand success.
Robbie grew up in Bay City, MI and has lived in numerous southern cities throughout her career and now calls Charlotte, NC home. She acquired a Bachelor of Business Administration in Management as well as a Bachelor of Business in Marketing from Northwood University in Midland, MI.
She’s is a member of The Network of Executive Women and is also a board member of Fit Life Solutions which supports her view of helping companies help their employees be healthier and more productive. Robbie is happily married to her husband John and enjoys spending time with their four daughters, three grandchildren, as well as her rescue dog Thunder and adopted cats, Bonnie and Clyde. Her favorite hobbies include attending equestrian events, golfing with her husband and interior decorating.
Robbie’s favorite Celsius flavor is Peach Mango.
Linda Loren-Gulla, VP of Marketing
For more than two decades Ms. Gulla has been a strategic leader in the area of marketing, branding and consumer engagement. Prior to launching her tenure with Celsius, she was the vice-president of marketing for Genius Central, Inc., a leading provider of technology and marketing solutions serving more than 3,500 retailers and 2.5 million consumers.
She has held executive level marketing and sales roles with such nationally recognized companies as Oragenics Inc., a Florida-based leader in probiotic research and consumer products, Växa International, a leading manufacturer of homeopathic medicines, herbal products, vitamins and supplements; Sykes Enterprises, a global leader in providing customer contact management solutions and services in the business process outsourcing (BPO) arena; and Arthur Anderson, LLC.
As Vice President of Marketing, Linda is responsible for Celsius global corporate brand, corporate communications and integrated marketing. She drives the company’s corporate positioning, branding and identity, marketing campaigns, advertising and social media to ensure strong connections with customers and partners. Gulla is a certified nutritional educator and graduate of Montclair University, NJ where she earned her Bachelor of Arts degree in Consumer Science.
Linda and her husband Mike are passionate supporters of several non-profits including the YMCA, Southeast Guide Dogs and ECHO (that exists to reduce hunger and improve the lives of small-scale farmers worldwide).
Her favorite Celsius flavor is Sparkling Cola.
Randy Smith, VP of Domestic Sales
Randy Smith joined Celsius in 2013 and is currently our VP of Domestic Sales. Originally joining Celsius as the Director of Sales, Randy was quickly promoted to VP of National Accounts. He has over 24 years of sales experience, 17 in the CPG industry to include 9+ years with PepsiCo in the capacity of Business Unit Key Account Manager for Wal-Mart, Target and K-Mart.
No stranger to the energy drink industry, after his stint with PepsiCo, Randy became the Western VP for Crunk Energy Drink where he helped grow Crunk to a national brand with authorization and placements in many nationally known chains across his region. While with Crunk he put together an entire West Coast distributor network where he was responsible for launching new brand extensions to include beer.
A true industry expert, Randy has extensive knowledge of the various beverage categories, positioning and branding along with managing both sales and merchandising teams to help drive favorable results for both national and independent brands.
Randy attended and received his bachelor of Journalism and Communications from Point Park University in Pittsburgh, PA, where he met his wife and was inducted into the PPU Sports Hall of Fame for Basketball. Now living in Cleveland Heights, Ohio, Randy is close to his parents and happily married to his wife Michelle. The couple has 4 children and 1 grandchild. Randy’s hobbies include cooking, coaching and watching his children play sports, as well as playing basketball and fund raising for the local high school as a booster.