Celsius is featured in the August edition of Industria Alimenticia, which is a food industry magazine for Spanish store owners. The cover story, “Reportaje Annual de Bebidas” (Annual Drink Report) introduced Celsius as a new trend in energy drinks. The article speaks about how Celsius is a negative calorie drink that is backed by clinical studies. It reveals the results from the clinical studies which proved that drinking Celsius in combination with exercise can burn up to 100 calories and more. They also speak about how Celsius increases metabolism reduces body fat increases strength as well as provide lasting energy.