At Celsius, we rarely let a holiday
go by – especially not a long weekend, without honoring it in some way. Often, we will celebrate with special health and fitness content on our Live Healthy Community blog
, or we run great holiday specials for our online community. Gearing up for Memorial Day 2013, we wanted to do something different. As a team, we had to pause to recognize the very special place that Memorial Day
has in America. We are inspired daily by the heroic sacrifice of our armed service personnel. To celebrate and honor our heroes this Memorial Day, we decided to simply ask our online community to tell us about their loved ones and friends who sacrificed their own comfort, safety, and sometimes their very lives to keep Americans safe and free.
In addition, a portion of proceeds from our sales in the days following the holiday weekend will be donated to various veterans’ organizations. In light of all that they and their families have done for us, it seems like the least we can do to honor these heroes. As you plan your (healthy!) cookout and family activities for the upcoming weekend, we invite you to take a few moments to share your photos in our Honoring Our Heroes
section on our Facebook page. Maybe you will also be inspired to make a gift in honor of your family member or friend, or just in honor of all of the brave Americans we are thankful for. While there are many fabulous organizations doing great work, we have gathered a short list of organizations you may consider.
Fallen Patriot Fund
The Fallen Patriot Fund of The Mark Cuban Foundation was established to help families of U.S. military personnel who were killed or seriously injured during Operation Iraqi Freedom. Financial resources are vital to enhancing the sustainability of the family unit who has suffered a loss because their loved one sacrificed him/herself for freedom. Click here
to support the Fallen Patriot Fund.
Children of Fallen Patriots Foundation
The mission of Children of Fallen Patriots Foundation is to provide college scholarships and educational counseling to military children who have lost a parent in the line of duty. EVERY dollar raised goes directly towards helping these children. Supporters can set up a fundraising page to invite friends and family to join in fundraising. Individuals can also donate to the CFPF Backpack Program to send off the grant recipients to college with supplies and with the support of the organization’s donors and volunteers behind them. Visit CFPF online
to learn more about their events and efforts and to make a donation.
Wounded Warrior Project
Wounded Warrior Project® (WWP) serves veterans and service members who incurred a physical or mental injury, illness, or wound, co-incident to their military service on or after September 11, 2001 and their families. With advancements in battlefield medicine and body armor, an unprecedented percentage of service members are surviving severe wounds and traumatic physical or brain injuries. Even more suffer the invisible wounds of war including combat-related stress, major depression, and post-traumatic stress disorder.
The Wounded Warrior project is supported by volunteer-driven events many of which are fitness events including the Tough Mudder
organization’s challenging obstacle course races as well as the WWP 8K. Visit their site
to find an event in your area or to donate to the Wounded Warrior Project.
National Volunteer Fire Council
It has been difficult for many to view the images of devastation following the tornadoes that have hit Oklahoma. In addition to the devastation, we have seen remarkable images of hope and courage as well as pure heroics in the first responders who were on the scene within minutes and are still working tirelessly to find survivors, reconnect families, and support the citizens of Moore, Oklahoma and the surrounding areas. This is how American communities respond to tragedy. These firefighters, police and supporting personnel are our heroes as well.
The National Volunteer Fire Council is a national campaign to help recruit both first responders and support (Fire Corps) volunteers in the fire and emergency medical services. Visit their site
if you would like to become a volunteer in the emergency services or find out more about the 1-800-FIRE-LINE program.
We are in awe of the courage and dedication of our brave military and emergency response personnel working every day both at home and overseas to keep Americans safe and free. Please join us in honoring these American heroes this Memorial Day on the Celsius Facebook page
and by supporting great organizations like the ones we have shared.