La Roootaa Mountain Biking Series

Saturday, December 17, 2011 was the 2011 finale for the La Roootaa mountain biking series. The bike trail was very grueling and challenging and really put the riders to the test because of the numerous curves and all the loose gravel.  This event was the 8th in the series and the best of the best riders participated ranging in age from 16 to 60.  Celsius was set up right next to the registration table as well as the start/finish line, and many participants drank a can of Celsius before starting the race. There were tons of spectators that came out and the event included a post-race BBQ.

Some quotes from the race:

“I may look old but I’m young at heart and that Celsius is perfect for my action packed active lifestyle.”

“Made the healthy decision to go with a Celsius instead of a beer during the post-race BBQ.”

“Not only does Celsius taste awesome, It can help me keep up with my kids!”

Trail Run Series #12

Consisting of 12 races in total, on Sunday, December 18, 2011 marked the final event for the 2011 Trail Run series, which was held once a month throughout the year. Participants of all ages competed in different categories such as the 5K, 10K, and half marathon. 60% of the racers were competing in this event for the first time and none of them were familiar with Celsius.

A quote from the race:

“Best tasting fitness beverage that she has come across.”

Say No To Drugs Race – December 4, 2011 – Studio City, CA

The 11th Annual Say No to Drugs race at Universal Studios back lot in Studio City, CA drew a HUGE number of attendees this year.  The course ran through the Universal Studios back lot  through some of Hollywood’s most famous sets, including the Bates Motel, Whoville and more. Proceeds from the race benefit the Boys and Girls Club of America, Friends of Narconon and the Drug Free Marshals Campaign.

Despite the brisk morning, runners were excited to be there whether they were participating in the 5K, 10K, 5K Fun Run, or Kids Fun Run.  We also had a few “race regulars” stop by our booth.

Fort Lauderdale Turkey Trot

The Inaugural Fort Lauderdale Turkey Trot was presented by the iTRACE Foundation, Inc. and Emerge Broward, two programs that joined together to raise funds to support healthy living across the generations with an emphasis on childhood obesity.  Held along beautiful A1A in Ft. Lauderdale, this USA Track & Field sanctioned event was for everyone from beginners to elite runners.  The event received quite a bit of local exposure and Jack Seiler, the Mayor of Ft. Lauderdale, was in attendance on this early morning, thanking all of the sponsors and attendees for their contribution and for helping to make this event a success.

Some quotes from the race:

“All the good for you ingredients that are packed into Celsius makes it the most impressive beverage at the event.”

“This stuff is awesome! Where have you guys been all my life”

“Taste great and would gives me the extra boost that I need to go home and head straight for the kitchen to start preparing Thanksgiving dinner.”

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