Fitness Beverage Extends Its Reach to “The Lion City”
Boca Raton, FL (November 16th, 2016) – Celsius Holdings, Inc., the leading global fitness drink, announces a distribution extension to Singapore via a partnership with Yeo Hiap Seng Singapore (Yeo’s). Beginning in December, 335ml cans of top CELSIUS® flavors Sparkling Grape Rush and the non-carbonated Peach Mango Green Tea will be available to consumers nationwide across leading supermarkets, convenience stores, specialty stores, gyms, and fitness centers.
Debuting at a press-filled, exclusive launch party at Joie by Dozo, guests included local area retailers and buyers, key distribution and partners from Yeo’s, and members of the international CELSIUS team from the U.S. and Asia. Other guests included trainers, nutritionists, and enthusiasts from the fitness community in Singapore, many of whom already were familiar with the brand as a leading innovator in the category thanks to six published clinical studies. The launch comes on the heels of record-breaking earnings for CELSIUS in Q3 and the unveiling of a rebranded can and logo featuring the new motto, “Live Fit,” which positions the brand as a pioneer of fitness drinks, focusing on CELSIUS’s unique, proven attributes; accelerating metabolism and burning body fat while providing healthy energy and remaining gluten free with zero grams of sugar and no artificial colors, flavors, or sweeteners.
“We are extremely proud to be able to extend CELSIUS’s reach further into Asia, and to provide the people of Singapore with the best option available to enhance their workouts and further their healthy lifestyles,” commented CELSIUS CEO Gerry David.
“YHS is excited with the partnership with Celsius in Singapore,” YHS said in an official statement. “Celsius is an innovative and functional beverage with health attributes that are popular with Singaporeans. Consumers have indeed become more discerning and health conscious and research tells us that Fortified/Functional Beverages is expected to grow.”
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCQX: CELH) is a global, nutritional science based company, founded in April 2004. Celsius Holdings, Inc. has a corporate mission to become the global leader with a portfolio of functional brands offering proprietary or patented brands offering significant health benefits steeped in nutritional science.
CELSIUS comes in seven delicious flavors, carbonated and non-carbonated, and in powder stick formulas that can be mixed with water. CELSIUS has no preservatives, no aspartame, no high fructose corn syrup, no artificial flavors or colors and is very low in sodium. The CELSIUS line of products is kosher and vegan certified, gluten free, and sugar free. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer-reviewed journals and validated the unique benefits CELSIUS provides to the consumer.