CELSIUS. LIVE FIT.
Celsius Holdings, Inc. (OTCQX: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS®. Celsius Holdings, Inc., has a corporate mission to become the global leader of a branded portfolio which is proprietary, clinically proven or patented in its category, and offers significant health benefits.
CELSIUS®’ original line comes in seven delicious sparkling and non-carbonated flavors, and in powder stick packets which can be mixed with water. CELSIUS® has no preservatives, no aspartame, no high fructose corn syrup, is non-gmo, with no artificial flavors or colors, and is very low in sodium. The CELSIUS® line of products is kosher and vegan certified, soy, gluten, and sugar free. CELSIUS®’ new natural line, is also available in six refreshing flavors: 3 sparkling – grapefruit, cucumber lime, orange pomegranate and 3 non-carbonated – pineapple coconut, watermelon berry and strawberries & cream.
The first university study of the science underlying CELSIUS® products was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer-reviewed journals and validate the unique benefits CELSIUS® provides to the consumer.
Team CELSIUS is a passionate group of people with a shared vision of having a positive impact on their consumer’s lifestyle. The team has deep roots and diverse expertise in the nutrition and beverage industry. We began with an entrepreneurial spirit that allows us to do what industry giants have difficulty doing – truly innovate.
CELSIUS is the first among many products we expect to launch that will create entirely new categories to match markets’ demands in advance of national or global trends. We strive to invent and deliver break-through innovations, based on scientifically proven function and benefits, to health-conscious consumers.
As a company, we try to give back to worthy organizations within our own community and those of our customers.
Extra-Life.org Charity for Children
Healthy Weight Commitment Foundation
Community Outreach of Boynton Beach
Toys for Tots
Art for Life
2005 – CELSIUS launched after the completion of its first clinical study, the Metabolic Response Clinical Study. This breakthrough study showed CELSIUS burned calories and raised metabolism over a 3 hour period. After endless taste testing, because we knew the importance of great taste, CELSIUS was then introduced in a tall, sleek glass bottle in June 2005 as the Earth’s First Calorie Burning functional drink with the flavors Cola, Lemon-Lime and Ginger Ale.
2007 – CELSIUS launched in the 12 oz. sleek can and the popular flavors Sparkling Orange and Sparkling Wild Berry were added to the line-up. Soon after, the refreshing Green Tea flavors, Raspberry Acai, Peach Mango and the convenient On-the-Go stick packets, hit the market.
CELSIUS quickly gained widespread market acceptance and over the years has been enjoyed by many celebrities, such as Mario Lopez, Tony Little, Katie Holmes and Sofia Vergara to name a few. Since it’s debut, CELSIUS has been showcased on hit TV shows, such as: Food Network Unwrapped, The NBC Today Show, The Doctors, MSNBC, Extra! and featured in every major US market on news broadcasts on NBC, CBS, ABC, Fox and Telemundo. Recent news segments featured consumers who told their story how CELSIUS transformed their lives, as they became more fit. This all strengthens CELSIUS’ position as the Smart Choice in fit lifestyle beverage supplements.
Today – Five additional university studies have been completed on CELSIUS Healthy Energy, validating its benefits of burning body fat and an additional 100+ calories per can. With global distribution and millions of cans sold, CELSIUS has proudly garnered over 16 international awards for health, taste and innovation.
CELSIUS is poised for growth with an established base of domestic and a growing base of international retailers and distributors. CELSIUS is available nationwide at retailers across all channels- Grocery, Convenience, Mass, e-Commerce, Nutrition and Fitness. Existing distribution, consistent re-orders and volume growth in accounts that have carried CELSIUS for years, verify its sustainability and momentum.