Celsius, Your Ultimate Fitness Partner, to be available in Bashas grocery throughout Arizona

Boca Raton, FL—November 3, 2010—Celsius Holdings, Inc. (NASDAQ: CELH) announced that Spike Beverages, LLC will deliver Celsius® throughout Arizona. Spike Beverages is part of the Coast Brands network of distributors. Already, Spike Beverages has gained authorization for Celsius in Bashas, a major grocer in Arizona. Bashas will carry five flavors of Celsius.

“We are excited about Celsius and plan a widespread push here in Arizona,” stated Michael Grimes, Director of Sales for Spike Beverages. “As a great tasting, healthier for you drink that is perfect to enjoy anytime and especially before exercise, Celsius is well suited for the lifestyle that our customers enjoy year round. Celsius is unique in that there is no other brand that we have seen that has captured the attention of the media and the consumer loyalty like Celsius. We like that Celsius has already conducted marketing in our area and are eager to work with the new sampling and events teams coming to our area to help more consumers try Celsius. It is important to Spike Beverages that Celsius has multiple clinical studies supporting its benefits and independent validation of its effectiveness.”

“We are eager to work with Spike Beverages as they have the skills and proven experience in gaining placement for emerging brands in cold doors for immediate consumption and chain retailers. They have been nationally recognized for their innovative business model and trend-setting product portfolio,” said Kelly Michols, Sr. Vice President of Sales.

About Celsius
Celsius®, Your Ultimate Fitness PartnerTM, is a great tasting pre-exercise supplement drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, and no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (NASDAQ:CELH) markets Celsius® </products> , Your Ultimate Fitness PartnerTM, which is backed by science </science> . Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. </investor> and Celsius®, Your Ultimate Fitness PartnerTM, is available at http://dev.celsius.com </>


About Spike Beverage
SPIKE Beverage, LLC is a full-service, direct store delivery distributor of premium non-alcohol beverages throughout the state of Arizona. SPIKE is recognized for its innovative business model and trend-setting product portfolio. They have six offices throughout the state of Arizona. For more information call: 520-882-1582 or visit http://www.spikebeverage.com.


Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Media Contact Information:

Shep Doniger /BDCG/ (561) 637-5750 or sdoniger@bdcginc.com

Company Contact Information:

Janice Haley /Celsius/ (866) 4-CELSIUS or jhaley@celsius.com

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†CELSIUS alone does not produce weight loss in the absence of a healthy diet and moderate exercise. So, whether you walk the dog or work out at the gym, make CELSIUS part of your daily regimen.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. PRIVACY POLICY | CONTACT

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