Deal to Include National Campaign , Private Concerts, Concert Brand Integration, Social Media Initiatives, Retail Appearances and Promotions Featuring the Global Icon
Boca Raton, FL (August 23rd, 2016) – Celsius Holdings, Inc., (OTCQX: CELH) the creator and marketer of Celsius®, the world’s first negative calorie drink backed by clinical science, announced today a renewed 30-month partnership agreement with multi-platinum recording artist Flo Rida, whose songs were voted most popular workout tunes in a survey at one of America’s top fitness clubs. The agreement will include a national advertising campaign, private concerts, surprise appearances, social media integrations, sales and distributor incentives and more. Flo Rida, known not only for his music, but also for his dedication to health and fitness, will also lend his support to a national contest centered on the success of Celsius in the fitness channel, with the grand prize winners receiving a personal training session with the superstar.
This continues Celsius’ highly successful worldwide licensing and endorsement agreement with Flo Rida, which began in March of 2014. Over the past two years, Flo Rida has helped broaden the brand recognition of Celsius through co-branded products, social media support and numerous appearances, including his participation in an exhibition race with Celsius’-sponsored NASCAR driver Blake Koch, the Gold’s Gym Annual Convention, and the Vitamin Shoppe Managers National Conference. Recently, Flo Rida gave an intimate performance at the National Association of Convenience Stores (NACS), the largest trade event for the convenience channel drawing more than 24,000 attendees, which led to new distribution agreements with national chains. Each year, the NACS Show brings together retailers, merchandisers, executives, grocery wholesalers, distributors and media from over 60 countries for four days to network and connect with peers and experts.
“Music has always been my first love, but my passion for health and fitness is just as important,” said Flo Rida. “The partnership with Celsius has been a natural fit for me, and the healthy energy Celsius delivers keeps me fueled during grueling travel schedules, shows, appearances and daily workouts. I look forward to sharing Celsius with my fans on my worldwide tour to continue raising awareness and inspire healthy lifestyle choices for years to come.”
“Flo Rida is more than a talented musician, he is a global force and an ideal Global ambassador for Celsius,” stated Gerry David, CEO of Celsius Holdings, Inc. “From his concerts, to his appearances, to his music videos, everything about him says power and fitness, and this persona aligns well with our value proposition. His undeniable influence continues to open new doors for us, and we are so pleased to have the opportunity to work with an authentic brand partner who lives and breathes a healthy lifestyle and is so passionate about Celsius. His favorite Celsius flavor, Sparkling Orange, has even been nicknamed ‘Flo Rida Orange!’”
Flo Rida is a chart-topping artist with a long list of major award nominations earned since he came on the scene with his debut single “Low” in 2008. His latest hit, “My House,” which prominently featured Celsius in its music video, earned Flo Rida his 7th top five single in the United States.
- ‘My House,’ reached No. 1 on Billboard’s Pop Songs radio airplay chart
- Flo Rida’s hit single exposed Celsius to his 23 million-plus digital followers and 87 million viewers on YouTube
- Celsius was prominently displayed 3 times in the ‘My House’ music video, which has currently earned more than 154 million views
- ‘My House’ is one of the top songs played to amp up fans and players at professional football and baseball games across the country
About Celsius Holdings, Inc.
Celsius Holdings Inc. (OTCQX: CELH) is a global nutritional science based company, founded in April 2004. Celsius® negative calorie drink is available in the form of ready to drink and powder formulas powered by MetaPlus™, a proprietary blend of quality ingredients including Green Tea with EGCG, Ginger, Taurine, Gaurana, and B and C vitamins. Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn more body fat, burn 100 calories and more per serving and provide healthy energy.
Celsius comes in seven delicious flavors, carbonated and non-carbonated, and also in powder stick formulas that can be mixed with water. Celsius has no preservatives, no aspartame, no high fructose corn syrup, no artificial flavors or colors and is very low in sodium. The Celsius line of products is Kosher, vegan certified, Gluten Free, and sugar free. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer.
Celsius is available nationwide at retailers across all channels, including supermarkets, convenience stores, nutritional stores, mass merchants, health clubs, spas, gyms, specialty stores, the military and eCommerce websites.
For more information, please visit www.celsius.com.
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.