Celsius, the Original Calorie Burner, is now available in all locations of one of the nation’s largest convenience store chains.

Delray Beach, FL—December 1, 2008—Celsius will now be available in the Midwestern giant retailer, Kum & Go, with 438 locations starting in early December 2008. Kum & Go, awarded as CSP’s 2008 Retail Leader of the Year was started in 1959 in Hampton, Iowa and now has more than 430 stores in 12 states (Iowa, Arkansas, Colorado, Minnesota, Minneapolis, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, Wyoming, and Wisconsin). Celsius, the Original Calorie Burner which has been scientifically formulated and clinically tested to burn up to 100 calories or more per serving will be available in all Kum & Go locations.
Kum & Go will carry the popular Green Tea Raspberry Acai, Green Tea Peach Mango and sparkling Wild Berry and Orange flavors. Celsius can be found in Kum & Go stores in New Year’s end cap displays for consumers who are eager to start their New Year’s resolution of consuming healthier beverages and foods. Celsius will support sales at Kum & Go with pump toppers, promotional pricing, and advertising.
According to Kevin Krause, Senior Vice President of Marketing, “We pride ourselves on providing quality products and superior customer service in each and every Kum & Go store. We believe that our customers are looking for great tasting, functional beverages such as Celsius’ calorie burning beverage. The clinical studies that scientifically support Celsius confirm that this is high performance drink our customers will embrace.”
Janice Haley, VP of Strategic Accounts and business Development of Celsius, said, “Kum & Go is a cornerstone of the Midwest community as is evident by their recent award for Retail Leader of the Year, by CSP magazine. We are honored to be working with them to deliver Celsius to their customers. We have been impressed with their launch process and the education within their company ranks which has resulted in great enthusiasm for Celsius. It is clear to us how Kum & Go continually retains their leadership position in convenience store ranking.”
Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and contains very low sodium. Celsius is available in five great-tasting sparkling flavors: Cola, Orange, Wild Berry, Lemon-Lime, and Ginger Ale; and two new non-sparkling Green Tea flavors: Raspberry Acai and Peach Mango.
Celsius drinks are powered by a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and
innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://dev.celsius.com.

Forward-Looking Statements
Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.
Contact Info:
Kim Morgan (561) 750-9800 x233 or kmorgan@transmediagroup.com
Jan Norelid (866) 4-CELSIUS or jnorelid@celsius.com


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†CELSIUS alone does not produce weight loss in the absence of a healthy diet and moderate exercise. So, whether you walk the dog or work out at the gym, make CELSIUS part of your daily regimen.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. PRIVACY POLICY | CONTACT

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