Celsius Launches the Ultimate Workout Challenge in Chicago

Delray Beach, FL—June 4, 2010—Celsius Holdings, Inc. (NASDAQ: CELH) announced today the company will be a featured sponsor on the main stage at the 5th Annual Chicago Healthy Living Challenge being held at Chicago’s famous Navy Pier on Saturday, June 5 and Sunday, June 6. Celsius will be on site to introduce tens of thousands of health conscious consumers to Celsius, the great tasting drink, which as Your Ultimate Fitness Partner™ is the perfect companion for people looking to get fit and stay fit. The event is free to attend and will feature health tests and screenings and a variety of interactive sports and healthy cooking activities.

Celsius’ national brand spokesperson and host of “Extra,” Mario Lopez, will be on site at the event and will take part in a workout on the Celsius sponsored main stage during the expo to help promote Celsius’ “Ultimate Workout Challenge” summer campaign, which is designed to inspire individuals everywhere to get more active. Visitors to the event will be encouraged to sign up on www.UltimateFitnessPartner.com to participate in the Celsius challenge that will feature Mario Lopez along with workout tips from top professional athletes, exclusive news and opportunities to win a myriad of prizes.

“The Celsius team is excited to join Mario Lopez at the Chicago Healthy Living Challenge to help motivate people to improve their fitness and to spread the word about the proven benefits Celsius provides in reducing body fat and building lean muscle when combined with moderate exercise,” said Irina Lorenzi, Vice President of Innovation and Marketing. “Celsius is Your Ultimate Fitness Partner and our Ultimate Workout Challenge will help people across America get moving this summer with fun workout tips, prizes and useful fitness information.”
For more information and to sign up to take the Celsius Ultimate Workout Challenge, please log on to www.UltimateFitnessPartner.com.

About Celsius
Celsius®, Your Ultimate Fitness PartnerTM, has been scientifically shown to burn calories and when combined with exercise, burns fat, builds lean muscle and provides lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ:CELH) markets Celsius®, Your Ultimate Fitness PartnerTM, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, Your Ultimate Fitness PartnerTM, is available at http://dev.celsius.com.

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.
Media Contact Information:
Amanda Bialek / (310) 854-8151 or abialek@allwaysmkt.com

Company Contact Information:
Janice Haley / (866) 4-CELSIUS or jhaley@celsius.com

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†CELSIUS alone does not produce weight loss in the absence of a healthy diet and moderate exercise. So, whether you walk the dog or work out at the gym, make CELSIUS part of your daily regimen.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. PRIVACY POLICY | CONTACT

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