Celsius to be available at over 600 convenience store locations in the Northeast

Delray Beach, FL—March 23, 2010— Celsius Holdings, Inc. (NASDAQ: CELH) announced today
that Celsius®, Your Ultimate Fitness Partner™, will be available at Cumberland Farms locations
beginning in April. The stores will carry three delicious flavors of Celsius in their coolers including
Sparkling Orange and Wild Berry, and Green Tea Raspberry Acai.
According to Kelly Michols, VP of Sales at Celsius, “The Cumberland Farms is a great place to go for the active Celsius customer as they have a goal to be the number one location for consumers on-the- go. Many exciting changes are occurring within the stores including the addition of Celsius to their merchandise mix.”
Celsius®, Your Ultimate FitnessPartner™, has been scientifically shown to burn calories and
provide lasting energy, and when combined with exercise reduces body fat and builds lean
muscle. Naturally refreshing Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ:CELH) markets Celsius®,Your Ultimate Fitness Partner TM, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, Your Ultimate Fitness Partner™, is available at http://dev.celsius.com.
Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with
the SEC.
Contact Info:
Janice Haley (866) 423 5748 or 866 4-CELSIUS or jhaley@celsius.com

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†CELSIUS alone does not produce weight loss in the absence of a healthy diet and moderate exercise. So, whether you walk the dog or work out at the gym, make CELSIUS part of your daily regimen.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. PRIVACY POLICY | CONTACT

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