Celsius Responds to Consumer Demand with Increased Availability
of the Leading Fat Burning Beverage

Boca Raton, FL (August 25, 2015) – Celsius Holdings, Inc., (OTC: CELH) the creator and marketer of Celsius®, the leading fat burning beverage backed by clinical science, is pleased to announce today a new distribution partnership with Anheuser-Busch – Eagle Distributing, Inc. The partnership will bring Celsius to a variety of accounts in the Nebraska market through the Anheuser-Busch – Eagle Distributing network. Accounts include leading retailers such as Hy-Vee, Fareway and more.

“We are so pleased to welcome Celsius to our distribution network, and excited about their incredible growth potential,” said Cami Story, Non Alcohol Brand Manager for Anheuser-Busch – Eagle Distributing, Inc. “In our market, we have noticed beverage trends gravitating toward a healthier lifestyle, and have found that the benefits of Celsius directly respond to this increased consumer segment. We’ve been distributing Celsius for the last two months and are thrilled to see our sales grow every week. We knew we were on to something when we saw empty Celsius cans at the gym!”

Anheuser-Busch – Eagle Distributing, Inc. has demonstrated experience and reach in the Midwest market through established relationships with grocery, drug, c-store chains, independent retailers and more. With the surging demand for clean, healthy and functional beverages, Anheuser-Busch – Eagle Distributing will offer the complete Celsius RTD Can flavor line, which includes Sparkling Orange, Sparkling Wild Berry, Sparking Cola, Raspberry Acai Green Tea and Peach Mango Green Tea varieties.

“As we work to expand availability for the Celsius brand, we are careful to select strategic partners like Anheuser-Busch – Eagle Distributing in order to reach health-conscious consumers with our unique fat-burning, clean healthy energy beverage,” said Gerry David, Celsius President and CEO. “With proven success in the Nebraska market, we are proud to work with Eagle to bring our products to discerning retailers and patrons across the state.”

Celsius is powered by the scientifically tested MetaPlus® formula that is a combination of proprietary blend of ingredients, including Green Tea, EGCG, Ginger, Calcium, Biotin, Taurine, Chromium, Caffeine, Guarana, and Vitamins B & C. The vitamin enriched products are clinically proven to boost metabolism, reduce body fat and accelerate transformations on any health promoting program.

Consumers can also experience additional health benefits from these great tasting, fat burning, ready-to-drink beverages including up to 93% greater fat loss and improved cardio fitness and endurance. Celsius is available in a variety of flavors and contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors or colors, and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004. Celsius is the world’s first and only negative calorie and fat burning drink. Backed by multiple clinical studies, drinking Celsius before activity has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving, boost metabolism, provide clean energy and accelerate results of any weight-loss program. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no gluten, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, and is low in sodium. The first clinical study was conducted in 2005. Five additional studies from the University of Oklahoma were conducted over the next five years. All six studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.


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†CELSIUS alone does not produce weight loss in the absence of a healthy diet and moderate exercise. So, whether you walk the dog or work out at the gym, make CELSIUS part of your daily regimen.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. PRIVACY POLICY | CONTACT

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