The Celsius Sales team attended the recent ECRM Diet/Sports Nutrition show in Atlanta. It was important for us to introduce the trade to our new national broker partner in attendance representing and members of the trade warmly received the partnership. This partnership alone will play a key role in Celsius executing key trade initiatives for 2012 and beyond.
The positive comments made by the trade during the many meetings held at the ECRM conference were encouraging to the Celsius Sales team. Some of the comments made were this is the first time trying Celsius and I really enjoy the taste and then the individuals that drink our product all the time and love it! Comments like this inspire Celsius to continue in the positive position we are currently going.
Our Sales team, along with our national broker, is excited about the upcoming appointments with the trade to help bring Celsius to the consumers through their retail chains.