Celsius new Apple Orchard Blend was awarded finalist in the category of Best New Natural Functional Beverage. The category of Best New Natural Functional Beverage is the most competitive category in the awards. The awards ceremony took place at the 8th Annual Global Beverages Summit in Washington DC.
“The judges for Best New Natural Functional Drinks Award selected Celsius as finalist from a worldwide pool of entrants that are: genuinely innovative; establish a real point of difference with competitors; introduce new concepts; offer added value to the consumer; and that have demonstrated true market impact. All products must be fit for the purpose and the market and must be able to support any claims made. It is important that that the beverage clearly communicate its benefits to the consumer. Products chosen addressed current consumer needs such as health and obesity – specifically addressing caloric value and portion control,” said Bill Bruce, chairman of the judging panel and the editorial director for FoodBev Media.
Celsius was selected as a finalist for its unique fitness benefits to the consumer, the strong science behind the brand with multiple clinical studies, and the strength in its wide retail distribution. Celsius’ Apple Orchard Blend, naturally sweetened with Stevia, addresses the current need to provide healthier alternatives that reduce calorie intake, and reduce body fat, in a naturally delicious way that appeals to the consumer.
“It’s an honor to be selected as a finalist for this award by judges who represent a broad knowledge of the beverage industry,” said Irina Lorenzi, VP of Innovation and Marketing at Celsius. She added, “We’re pleased with the consumer response and retailer acceptance of our new naturally sweetened flavor. Everyday even more consumers write in to share their real results and how Celsius has helped them achieve their fitness goals when they combine Celsius with their exercise routine and a healthy diet. We’ve found that retailers are eager to provide great tasting, healthier options for their consumers. The Apple Orchard Blend will soon be available in stores such as Vitamin Shoppe and Ralphs and is available now on the Celsius website store.”