Bringing the Tour to 12 Cities
The CELSIUS® Live Fit Tour will be bringing its proprietary and clinically proven functional energy drink to 12 cities (New York City, Boston, Seattle, Portland, San Francisco, Los Angeles, San Diego, Phoenix, Dallas, Miami, Orlando, and Tampa) with a goal of inspiring and creating a movement which energizes each city with approximately 300,000 samples to be distributed along the way. In addition, the Live Fit Tour will also be stopping at various retailers, distributors, local events, and fitness partners like Planet Fitness, Gold’s Gym and 24 Hour Fitness.
“With CELSIUS®’s increased national availability and impressive distribution growth, the decision to launch our National Live Fit Marketing initiative at this time was a strategic one,” commented John Fieldly, President and Chief Executive Officer. “Our year-over-year revenue growth of 73% in the second quarter of 2019, as well as expansion with national retailer partners including Target, CVS, RiteAid, 7-Eleven and Kroger, and the addition of significant DSD partners, makes this the time right time to continue to disrupt the market and drive further trial and awareness in these key geographies.”