10/8/19 | Latest News

Kroger Launch

Celsius is experiencing further expansion

Into the grocery channel as it strengthens its partnership with Kroger, the largest U.S. grocery store chain, in over 1,100 locations nationwide.

Celsius continues to rapidly expand across all channels of trade

John Fieldly

President & Chief Executive Officer

Latest Update

The first placements began in the second quarter of 2019, with current availability across all 1,100 stores.Product placement includes both the beverage aisle and large end-cap displays to highlight continued expansion throughout the chain.“Celsius continues to rapidly expand across all channels of trade and with this new marquee customer, we are now in approximately 7,000 grocery stores nationwide,” commented John Fieldly, President and Chief Executive Officer of Celsius Holdings, Inc. “In addition to our outpaced growth in this channel, product placement has also expanded from the traditional diet and nutrition aisle to higher volume locations in the energy set, cold cooler front checkout and end-cap displays with additional flavors.”

Fieldly continued, “Spins based brand performance in the Grocery (MULU) channel for Celsius over the past 52 weeks through 09/08/19, demonstrates tremendous momentum in this channel with over 110% growth in the past year.In addition, we have increased our total ACV from 15% to 24% over the past 52 weeks in the grocery channel with a 32% growth rate in same store sales.”

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