Celsius was mentioned in trade publication Beverage Industry Magazine along with weight control beverages coming to market.
"Beverage companies also offer beverages with purported calorie- and fat-burning ingredients. Celsius Holdings Inc., Delray Beach, Fla., offers a lineup of ready-to-drink and powdered mixes featuring its proprietary MetaPlus blend of scientifically validated ingredients, the company says. MetaPlus includes green tea with EGCG, ginger, caffeine, calcium, chromium, B vitamins and vitamin C. In addition, Celsius is hosting an Ultimate Workout Challenge summer campaign featuring actor Mario Lopez. Consumers can upload video clips of their favorite ultimate workouts online and view select recipes from Lopez’s book “Extra Lean."