2011 is shortly coming to a close and we would like to take this time to reflect back over the past 12 months. Most importantly we would like to thank our dear Celsius fans, who have wholeheartedly supported Celsius over the past year. You continue to inspire us as you reach your fitness goals and motivate others to live a healthier lifestyle.
It only seemed like yesterday that we introduced Celsius Calypso Punch Shot, Strawberry Kiwi, Lemon Iced Tea and Apple Orchard Blend. In February Celsius was Costco Buyer’s Pick, BevNet honored Celsius Lemon Iced Tea and Celsius Calypso Punch Shot with a 4 star rating and Celsius Apple Orchard Blend was featured in Beverage Industry Magazine. To top it off, Celsius Lemon Iced Tea made it as a finalist in CSP’s 2011 Retailer Choice Best New Product Contest. Also in May, Celsius Apple Orchard Blend was awarded finalist in the category of Best New Natural Functional Beverage at the 8th Annual Global Beverages Summit in Washington DC.
During the past year we partnered with some great events such as; Hard Rock Cafe's Acoustic Jam in Orlando Florida, NW Health and Fitness Show, Habitat for Humanity, Walk Like MADD, Earth Day Yoga, Fitness Universe, SSOVA Volleyball and Dig the Beach to name a few. In February, Celsius was a proud sponsor of “Tennis On The Ave” with two great tennis legends John McEnroe and Mats Wilander. Just last month, Celsius was a sponsor of the Chris Evert Tennis Classic, at the Delray Tennis Center in Florida. The event was jam packed with celebrities such as Hoda Kotb, Christian Slater, Alan Thicke, John & Patrick McEnroe and comedian Jon Lovitz. Celsius was sampled to over 10,000 attendees. Not to mention the hundreds of 5k and 10k races where our local Celsius Ambassador teams sampled Celsius to thousands of participants and spectators. See if you find yourself in an event photo.
On our facebook page we’ve been following an extraordinary runner in Emily who has been running a different 3k, 5k and 10k every other week. Emily continues to inspire us as she finishes her races in the top 5 in her group.
Celsius got into the MMA cage with fighter, Andre Tieva. Andre is an MMA fighter – known as Andre “The Diva” and a coach of competitive girls’ gymnastics. Andre made it into the top 10 for his weight class in Minnesota, not bad, for a new fighter. Andre claims he fuels his performances with Celsius and it keeps him at the top of his game. Click here for Andre’s full story.