TheHotSpot

Located in Times Square on 44th and Broadway, Celsius is featured on the ABC supersign, the digital ad started right before Thanksgiving and will be up through the New Year.  With over 40 impressions throughout the day the feature can be seen between 10 am and 2 am.  This is a great opportunity to spread the word of everyone's favorite calorie burner at one of the busiest times of the year.  Take a look at the spot in action, it features Mario Lopez and a ticker of retailers that carry Celsius.

Let us know what you think!

Star of screen and stage Mario Lopez has signed on to be featured in marketing initiatives and promote Celsius as the national brand spokesperson!  Mario was a natural choice once we found out what a fan he was of Celsius and how much he loves to use the product in his daily life. We couldn’t be more thrilled to be working with such a multi-talented individual.

Mario was initially drawn to Celsius by our calorie burning claims and better for you ingredients and has been hooked since this summer.  Mario cares about what he puts in his body and the fact that Celsius gives you energy with no sugar, carbs or preservatives really made him a fan. He loves the way Celsius tastes and enjoys the Sparkling Orange and Ginger Ale flavors as well as our non-carbonated Green Tea Peach Mango.  While most of the details are still in the planning phase and can't be discussed, everyone at Celsius is very excited about this partnership.

Here's just a taste of our new 15 and 30 second ads that will be on appearing on cable networks across the country starting next week.  These new ads really reach across the broad spectrum of people who enjoy Celsius to boost metabolism, enhance their fitness goals and those looking for a healthy alternative.  Oh and there is that advantage of burning 100 calories per serving and sustaining energy without the crash.

Here are a few more pictures to hold you over until next week.  Let us know what you think in the comments section.

The New England Sand Sculpting Festival brings an estimated 250,000 people to the annual event held in Revere Beach, MA.  Eight master sculptors from around the country competed for a share in $18,000 and the chance to place in the prestigious contest.

Celsius was more than happy to provide some cool, energy packed, calorie burning goodness during the competition.  As you can see in the photo above, the crowd really enjoyed it.  Proceeds from the festival go to support the Revere Beach Partnership, which works to sustain the areas historic and natural characteristics.  The revitalization is volunteer based and promotes recreational activities and awareness for America's first public beach.

Believe it or not these sculptures are made from just sand and water. To see some more pictures of the sculptures and festivities check out boston.com's gallery.