TheHotSpot

July 2009

Celsius Sponsors Good Sports Home Run Derby

(Above New England Patriots kicker Stephen Gostkowsk, winner of the derby)

Celsius was more than happy to sponsor the Good Sports Celebrity Home Run Derby in Lowell, MA this past weekend.  Members from Various Boston sports organizations like the Patriots, Red Sox, Bruins and Breakers joined together to raise money for the organization.
Good Sports mission is to increase youth participation in sports, fitness, and recreational programs by targeting one of major obstacles limiting participation:  access to sports equipment.  Since 2003 Good Sports has, provided more than $3.8 million worth of equipment and served nearly 600 youth programs which have impacted over 180,000 kids.
 

Competitors in the contest included Patriots Tully Banta-Cain and Christian Fauria (enjoying a pre game Celsius above), Bruins Lyndon Byers and Andy Brickley (NESN), Celtic Bill Walker, WEEI personality Mike Adams, NESN anchor desk personality Cole Wright, and the stars of the Biggest Loser reality series, Mark and Jay Kruger.  New England Patriots kicker Stephen Gostkowski was the winner of the derby by smashing over 30 home runs.

Tags: Events

Celsius Reports Increased Revenue

Hot off the press release section comes some company financial news.  Revenue for the second quarter increased 16.6% over the same period last year.  We are very excited about this news and are looking forward to more first orders being placed in the coming months. 

Celsius CEO Steve Haley will be interviewed live on the financial website InvestmentNation this coming Tuesday July 28 at 6pm EST.  Steve will be discussing the progress and plans of Celsius.  This will be a great opportunity for investors and to learn more about our company and vision.

InvestmentNation is a forum for new and experienced investors to share and gather information in a professional environment. If you would like to be a part of this event visit the Celsius Holdings message board on InvestmentNation by clicking Here.

Click Here to read the full release.

Tags: News

Celsius Available in 7-11 Nationwide Starting Mid August

Hot off the press comes some great news today.  Celsius will be distributed in 7-11 stores nationwide.

Janice Haley, co founder of Celsius was quoted in the release:

"7-Eleven represents a significant milestone for Celsius in that it adds distribution with a leader in the convenience channel, increasing the consumers’ access beyond existing channels of grocery, drug, nutritional stores, and gyms. Adding 7-Eleven is advantageous as we broaden our focus and presence on a national level. Celsius should appear with an affordable retail price for functional beverages with a suggested retail price of $1.99"

We are very excited to help burn calories across the country and move our ditribution forward.  What's next for Celsius?  We can't tell you yet but keep checking back here for all the latest!

Click Here for the Full Release

Tags: News

Celsius Green Tea Chosen As Finalist In 2009 CSP Retailer Choice Best New Products Contest

CSP, the leading convenience store industry publication has selected Celsius' calorie burning Raspberry Acai Green Tea to compete for their Retailer Choice Best New Product Contest.  Recognizing the importance of innovative new products in the marketplace, CSP has deemed calorie burning Celsius one of the best. An honor we're glad to receive.

While voting is only open to retailers, we will be posting a link on the site when it begins July 20th.  As a finalist, Celsius will be featured in the October issue of CSP magazine and we will let everyone know the results of the contest.

Tags: News

Celsius Featured in Studio Monthly

Celsius tapped Walker/Fitzgibbon to produce a series of commercials for us, and their process was featured in Studio Monthly Magazine.  Studio Monthly focuses on industry news and techniques and featured the production process of our latest commercial.  The all-digital RED camera that was used in the shoot is leading an innovative new way of creating media.  The RED shoots in high definition and allows the production process to be streamlined, enabling for fast, high quality results.

For all the details visit www.studiomonthly.com and watch the behind the scenes making of version below.

Tags: Video

Celsius radio spot on WKCI New Haven

Melissa Chase from WKCI in New Haven really sounds like she's been enjoying Celsius.  According to her, it's the secret weapon to getting in shape this summer!  If you're in the area check our store locator to see where you can pick some up or use our Buy Now link and order online.

Tags: Audio

Celsius Featured on Telemundo Miami!

Celsius was recently featured on Telemundo in Miami.  Taste tested on camera by two gym members, they noted enjoying the taste as well as the lack of preservatives. Muy Bien!

Tags: Video

†In a study of 60 healthy college-aged men and women, 100 calories represents the average calories burned over three hours for those participants consuming a single serving of Celsius®. Celsius® alone does not produce weight loss in the absence of a healthy diet and moderate exercise. Loss of fat mass, gain of muscle mass and improved endurance were benefits found for participants consuming a single serving of Celsius everyday and 15 minutes prior to exercise in a study using a 10-week moderate exercise program.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
© Copyright 2010 Celsius Inc. All Rights Reserved.