Press

CROSSMARK, the leading provider of go-to-market services to consumer goods retailers and manufacturers, has reached an agreement to provide sales and marketing services to Celsius, makers of the Original Calorie Burner.

Delray Beach, FL—September 16, 2009— Celsius Holdings, Inc. (OTCBB:CSUH.OB) announced today that Celsius^®, the original calorie burning beverage, will receive sales and marketing services support from CROSSMARK^®, a sales and marketing company that has served consumer goods retailers and manufacturers for more than 100 years. Headquartered in Plano, Texas, CROSSMARK provides analytic, planning, implementation, measurement, information technology, data collection and sales support services to many of the world’s largest retailers and manufacturers.

The agreement calls for CROSSMARK to provide Celsius with customized retail merchandising solutions based on client and store-level performance metrics. The relationship will extend to a variety of trade channels, including supermarket, mass, club, drug, convenience, category specialty, and value discount. Current CROSSMARK clients include Beechnut, Dannon, Dole, Frito-Lay, General Mills, Johnson & Johnson, Kimberly-Clark, Nestle, Novartis, Russell Stover, and Topps.

According to Kelly Michols, VP of Strategic Sales for Celsius, “With CROSSMARK as our new national sales and marketing services partner, we will be able to move more aggressively with existing retailer customers, add new retailer customers and step up our consumer focused marketing. Growing a national brand takes great partners and CROSSMARK is a perfect fit for Celsius as we are expanding at such a rapid pace.”

“We’re very excited about our new partnership with Celsius,” says Bill Sheffer, CROSSMARK’s Senior Vice President of Headquarter Operations, adding, “We admire the vision they have for their brand and the commitment they’ve shown to health and wellness consumers. We’re looking forward to applying our knowledge of consumer goods sales and marketing and leveraging our influence with key retail customers to help Celsius achieve its volume, profit and share objectives.”

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium- a healthier alternative to energy drinks and other sugary sweet beverages. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Contact Info:

Kim Morgan (561) 750-9800 x233 or kmorgan@transmediagroup.com

Jan Norelid (866) 4-CELSIUS or jnorelid@celsius.com

Source: Celsius Holdings, Inc.