Press

CELSIUS LAUNCHES WALGREENS IN ATLANTAWITH CONSUMER SPORTS PROMOTIONS

September 2, 2008

Celsius, the Original Calorie Burner, is now available in more than 100 Walgreens in and around the Atlanta area.

Delray Beach, FL—September 2, 2008—Celsius is now available in over 100 Walgreens in and around Atlanta, GA. Celsius, the Original Calorie Burner which has been scientifically formulated and clinically tested to burn up to 100 calories or more per serving, tastes great and sustains energy.
Celsius can be found in Walgreens at side panel displays next to the beverage cooler or chilled in the cooler. Sales support for Celsius in Atlanta Walgreens will include radio advertising on local drive-time radio shows and various consumer sampling events in the Atlanta area.
In-store promotions are also in effect at select Atlanta Walgreens that reward consumers for shopping at Walgreens and buying Celsius. These include a chance to win:
    • Tickets to Participate in a One-Day Football Camp with current NFL athletes and former SEC All Star Players as coaches
    • A University of Georgia and Georgia Tech package which includes tickets to football games, autographed jerseys, helmets and football tickets by NFL athletes who were former UGA and Georgia Tech players
    • Free tickets to local college men and women’s basketball games

Naturally refreshing Celsius contains no sugar, no carbs no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and contains very low sodium. Celsius is available in five great tasting sparkling flavors: Cola, Orange, Wild Berry, Lemon-lime, and Ginger Ale.
Celsius drinks are powered by Metaboost™, a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B vitamins and vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.
Janice Haley, the Celsius spokesperson, is available to comment on Walgreens Atlanta stores acquiring Celsius. Janice has appeared on many national programs including Extra, the Food Channel, and the Today Show.
For samples and interview requests, please contact Kim Morgan at (561)750-9800 or kmorgan@transmediagroup.com.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and
innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com

Forward-Looking Statements
Certain statements made in this press release are forward looking in nature (within the meaning of the Private_Securities_Litigation_Reform_Act_of_1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.
 

†In a study of 60 healthy college-aged men and women, 100 calories represents the average calories burned over three hours for those participants consuming a single serving of Celsius®. Celsius® alone does not produce weight loss in the absence of a healthy diet and moderate exercise. Loss of fat mass, gain of muscle mass and improved endurance were benefits found for participants consuming a single serving of Celsius everyday and 15 minutes prior to exercise in a study using a 10-week moderate exercise program.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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