Company Overview
Celsius Holdings, Inc. (CSUH.OB) specializes in commercializing healthier, nutritional functional foods and beverages. CelsiusŪ, Inc. became a public
company in January of 2007. Founded in 2004 under the name Elite FX, Inc., the sole purpose of the company is inventing, producing, and marketing
functional beverages and foods with break-through category-creating potential. The first product, CelsiusŪ, the Original Calorie Burner, was
developed by a dedicated team of experts united by a strong commitment to true science. Celsius launched in June 2005 after completing a clinical
study validating its calorie burning benefits. Four clinical studies have since been completed and published with Celsius confirming efficacy for burning
calories, raising metabolism and providing a sustained energy boost.
The Celsius Team is a passionate group of people with a shared vision of having a positive impact on consumer health and wellness. Because we have an
entrepreneurial spirit with deep roots and diverse expertise in the nutrition and beverage industry, we can do what industry giants have difficulty doing.
We are an industry pioneer. We start with the consumer, understand their true needs, create beverages that are designed to meet these needs, and in the process define new
consumer food and beverage categories. As a supplement to a healthy diet and part of a health, fitness and wellness program, we encourage consumers to choose
Celsius instead of other refreshment drinks that are loaded with calories, sugar, carbohydrates, artificial ingredients, chemical preservatives, and sodium.
Celsius is the first among many products we expect to launch that will create entirely new beverage and food categories to match markets' demands in advance of
national or global trends.
We strive to invent and deliver break-through beverage innovation, based on scientifically proven function and benefits, to health conscious consumers. Our focus
is tight, our ranks are lean, and we believe we can help people - our customers and consumers - achieve their health and quality of life goals. Our intention
is to bring innovative and healthy beverages based on trusted science to market, which our consumers desire, that fit easily as part of their everyday routine
to stay healthy, stay well, feel good, and look great!
Celsius and Celsius, Inc. Highlights